Jacob Zuppke 🐈
About Jacob Zuppke 🐈
Jacob Zuppke serves as the President and CEO of Whisker, a position he has held since 2022. He has extensive experience in the pet care industry, having previously held various leadership roles at Whisker and co-founding Traffic Digital Agency.
Current Role at Whisker
Jacob Zuppke serves as the President & CEO of Whisker, a position he has held since 2022. In this role, he plays a significant part in shaping the future of connected pet care. He is actively involved in expanding the company's team, focusing on various areas including direct-to-consumer (D2C), design, engineering, marketing, operations, and management. Zuppke encourages potential candidates to join Whisker's workforce, which consists of over 500 employees dedicated to innovating pet appliances and accessories.
Previous Positions at Whisker
Jacob Zuppke has held multiple roles at Whisker prior to his current position. He served as Executive Vice President from 2018 to 2019 and as Vice President of Sales and Marketing from 2017 to 2018. Following these roles, he became Executive Vice President & COO from 2019 to 2020, and then President & Chief Operating Officer from 2020 to 2022. His extensive experience within the company has contributed to its growth and development in the pet care industry.
Entrepreneurial Experience
Before joining Whisker, Jacob Zuppke co-founded Traffic Digital Agency, where he worked from 2012 to 2015. His entrepreneurial background has provided him with valuable insights into business development and marketing strategies. Additionally, he worked as a consultant in marketing and business development at Whisker from 2015 to 2016, further enhancing his expertise in these areas.
Educational Background
Jacob Zuppke studied at the University of Michigan-Dearborn, where he focused on Marketing Management and obtained a certification in Digital Marketing from 2010 to 2012. He also attended BizdomU, completing Dan Gilbert's Entrepreneurship Academy from 2008 to 2009. His educational experiences have equipped him with the skills necessary for leadership roles in marketing and business.
Board Membership at Whisker
In addition to his role as President & CEO, Jacob Zuppke has been a Board Member at Whisker since 2019. His involvement in the board reflects his commitment to the company's strategic direction and governance, allowing him to contribute to key decisions that shape the future of the organization.