Manbir Sodhia
About Manbir Sodhia
Manbir Sodhia serves as the Senior Vice President of Marketing at Whisker, bringing extensive experience in growth marketing from previous roles at companies such as Oura and The Pill Club. He has a strong background in developing distribution channels and a passion for enhancing healthcare access and consumer experiences.
Current Role at Whisker
Manbir Sodhia serves as the Senior Vice President of Marketing at Whisker, a position he has held since 2024. In this role, he is responsible for overseeing marketing strategies and initiatives that align with the company's objectives. His focus includes leveraging data and creativity to drive revenue-generating initiatives and enhance consumer experiences.
Previous Experience in Marketing and Growth
Prior to his current role, Manbir Sodhia held several significant positions in marketing and growth. He worked at ŌURA as the VP of Growth Marketing from 2021 to 2023, where he contributed to the company's marketing strategies. Before that, he was the Head of Growth at The Pill Club from 2015 to 2021, focusing on scaling distribution channels. He also served as a Distribution Hacker In Residence at 500 Startups for 11 months in 2019 to 2020.
Background in Education
Manbir Sodhia studied at the University of Nebraska-Lincoln, where he focused on Pre-Medicine and Political Science with an emphasis on International Relations. This educational background provided him with a diverse perspective that he applies in his marketing and growth strategies.
Career History in Music and Technology
Manbir Sodhia has a diverse career history that includes roles in both the music and technology sectors. He worked as an Artist Manager and Partner at Ping Pong Music from 2007 to 2010 and later served as a Marketing Manager at Primary Wave Music for one year. Additionally, he was a Research Strategist at Google from 2015 to 2017, where he applied his analytical skills in a tech-driven environment.
Expertise in Growth Strategies
Manbir Sodhia has developed a strong expertise in growth strategies, particularly in the health tech and consumer electronics sectors. He has a proven track record of managing profit and loss for business units and contributing to company strategy as part of cross-functional executive teams. His approach emphasizes the use of data, creativity, and experimentation to drive growth and improve healthcare access.