Melissa J.
About Melissa J.
Melissa J. serves as the Paid Social Lead at Whisker, where she has worked since 2021. With a background in media buying and brand ambassadorship, she specializes in A/B testing and customer persona analysis to optimize campaign strategies.
Current Role at Whisker
Melissa J. serves as the Paid Social Lead at Whisker, a position she has held since 2021. In this role, she focuses on developing and executing paid social media campaigns. She collaborates closely with Account Managers to ensure effective delivery of campaign results and insights. Her responsibilities include managing advertising budgets and optimizing strategies to enhance campaign performance.
Previous Experience in Advertising
Prior to her current role, Melissa J. worked at Booyah Advertising as a Senior Media Buyer for four months in 2021. She also held positions at Smashtech as a Media Buyer from 2018 to 2020 and at Magic as a Media Manager for one month in 2021. Her experience includes managing substantial advertising budgets, often exceeding $50,000, and utilizing A/B testing to refine campaign strategies.
Background in Brand Promotion
Melissa J. has experience as a Brand Ambassador at Uber for four months in 2017. Additionally, she worked at Power Digital Marketing as a Social Media Specialist for eight months during the same year. These roles contributed to her understanding of brand promotion and customer engagement.
Educational Qualifications
Melissa J. earned a Bachelor of Science (B.S.) in Marketing from San Diego State University. She also studied International Business Strategy and Integration at CETT_UB, completing her studies in 2017. This educational background has equipped her with knowledge in marketing principles and international business strategies.
Focus on Customer Insights
In her professional roles, Melissa J. emphasizes the importance of understanding customer buyer personas. This focus helps enhance the effectiveness of her campaigns. By analyzing customer behavior and preferences, she aims to create targeted marketing strategies that resonate with the intended audience.