Felipe Monroy
About Felipe Monroy
Felipe Monroy is a Digital Marketing Specialist and Account Manager with extensive experience in managing client accounts and executing digital marketing strategies. He holds a Master's degree in Marketing from Queen Mary University of London and has worked at Wishpond since 2020, previously serving as a Marketing Analyst at CasaLuker S.A.
Work at Wishpond
Felipe Monroy has been employed at Wishpond since 2020, serving as a Digital Marketing Specialist and Account Manager. In this role, he manages up to 25 client accounts simultaneously, focusing on the development and execution of digital marketing strategies that enhance client ROI. He specializes in optimizing and managing ads across various platforms, including Google, Facebook, LinkedIn, Outbrain, Traffic Junky, and Pinterest. Felipe also measures and reports on digital marketing campaign performance, providing insights based on ROI and KPIs. His contributions have led him to be recognized as a top performer in the Digital Account Management Team for the past six months.
Education and Expertise
Felipe Monroy holds a Master's degree in Marketing from Queen Mary University of London, where he studied from 2019 to 2020. He also earned a Bachelor of Business Administration (BBA) from Universidad de Los Andes, completing his studies from 2013 to 2019. Additionally, he pursued a Minor in Business, Trade, and Tax Law at the same institution from 2014 to 2018. His educational background is complemented by a High School Diploma from Gimnasio Vermont, obtained in 2013, and studies in English Language and Literature at Saint Michael's College in 2012.
Background
Prior to his current role at Wishpond, Felipe Monroy worked at CasaLuker S.A. in Bogotá D.C., Colombia. He served as a Marketing Intern for six months in 2018, followed by a position as a Marketing Analyst in the New Business department from 2018 to 2019. His experience at CasaLuker S.A. provided him with foundational skills in marketing analysis and strategy development, which he has since applied in his current digital marketing role.
Achievements
Felipe Monroy has successfully developed and executed email marketing strategies aimed at achieving high conversion rates and positive ROI. He is also recognized for his expertise in creating and optimizing lead generation assets, including landing pages, forms, pop-ups, and opt-in bars. His ability to regularly create marketing newsletters has enhanced engagement through content marketing. His performance in digital marketing has consistently met and exceeded expectations, contributing to his recognition as a top performer in his team.