Itzel Pascoe
About Itzel Pascoe
Itzel Pascoe is an Account Manager at Wishpond in Ciudad de México, México, where she has worked since 2020. She has a background in marketing and cultural management, with previous experience at Neighbors International and GNSOL CORP.
Work at Wishpond
Itzel Pascoe has been serving as an Account Manager at Wishpond since 2020. In this role, she is responsible for executing and maintaining marketing campaigns across various platforms, including social media, email, AdWords, and Facebook marketing. Her focus is on ensuring a positive return on investment (ROI) for clients. Itzel regularly measures and reports on the performance of digital marketing campaigns, assessing them against established goals such as ROI and key performance indicators (KPIs). She also manages and optimizes advertisements on platforms like Google and Facebook.
Previous Experience
Before joining Wishpond, Itzel Pascoe worked at Neighbors International as a Consultant from 2015 to 2019. She also held the position of Data Entry Clerk at Hispanics in Philanthropy for a brief period in 2016. Following her time at Neighbors International, she worked as an Ejecutivo de marketing at GNSOL CORP from 2019 to 2020. In these roles, she gained experience in various aspects of marketing and client management.
Education and Expertise
Itzel Pascoe has a diverse educational background. She studied at Universidad Anáhuac Mexico Norte, where she earned a Licenciatura in Lenguas Modernas y Gestión Cultural from 2014 to 2016. She furthered her education at Universidad Anáhuac del Sur, A.C., obtaining a Licenciatura in Relaciones Internacionales y Asuntos Exteriores from 2016 to 2018. Additionally, she studied Marketing at Universidad Latinoamericana, S.C., achieving a degree in Mercadotecnia from 2019 to 2021. This combination of studies has equipped her with a strong foundation in marketing and cultural management.
Digital Marketing Skills
In her current role and previous positions, Itzel Pascoe has developed a robust skill set in digital marketing. She executes and maintains marketing campaigns across multiple platforms and regularly communicates with clients to ensure project deadlines are met. Itzel provides strategic recommendations based on campaign performance and maintains updated sales lead funnels and lead capture forms. Her expertise includes managing ads on Google and Facebook, as well as utilizing SEO strategies to enhance campaign effectiveness.