Melissa Yilaly
About Melissa Yilaly
Melissa Yilaly is a Project Manager at Wishpond in Vancouver, Canada, with over 12 years of experience in B2B and EdTech marketing strategy and copywriting. She has a diverse educational background, including studies in Design, Business Administration, and Digital Marketing.
Work at Wishpond
Melissa Yilaly has been serving as a Project Manager at Wishpond since 2020. In this role, she focuses on helping organizations evolve, build brands, and create meaningful connections with their audiences. Her experience in project management allows her to effectively oversee various initiatives within the company, contributing to its growth and success in the digital marketing space.
Previous Experience in Marketing
Prior to her current position, Melissa worked at Trox for seven years, from 2013 to 2020, where she held several roles including Marketing Manager, Sr. Marketing Coordinator, and Marketing Assistant. Her tenure at Trox spanned across different locations, including Phoenix, Arizona, and Markham, Ontario. This extensive experience in marketing has equipped her with a strong foundation in B2B and EdTech marketing strategies.
Education and Expertise
Melissa holds a diverse educational background. She studied Design and Applied Arts at OCAD University, where she completed a course in Drawing Skills Studio in 2011. Additionally, she earned a B.A. in Communications with a major in Journalism from Universidad 'Santa María'. Her studies in Business Administration and Management at IESA and Marketing at Smith School of Business at Queen's University further enhance her expertise in organizational leadership and digital marketing.
Background in Communications
Before her marketing roles, Melissa worked as a Communications Coordinator at ODH GC in Caracas, Venezuela, from 2006 to 2008. This position allowed her to develop her skills in communication strategies, which she later applied in her marketing career. Her early experiences have contributed to her ability to thrive in adversity and embrace change.
Professional Development
Melissa has pursued continuous professional development through various programs. She completed a Digital Marketing course at BrainStation in 2016, focusing on SEM, SEO, and Google Analytics. Additionally, she participated in a program on Negotiating and Consensus-Building at Smith School of Business at Queen's University in 2015. These educational experiences have further solidified her capabilities in marketing and project management.