Nathalia Ortiz López
About Nathalia Ortiz López
Nathalia Ortiz López is a Digital Marketing Account Manager currently working at Wishpond in Canada. She has a diverse background in digital marketing and business development, with previous roles at companies such as VapeRanger, Expoverse, and Holcim.
Current Role at Wishpond
Nathalia Ortiz López serves as a Digital Marketing Account Manager at Wishpond, a company listed on the TSX Venture Exchange under the ticker WISH. She has held this position since 2023, contributing her expertise in digital marketing strategies to enhance client campaigns. Her role involves translating data into actionable insights and aligning client needs with business objectives.
Previous Experience at VapeRanger
Prior to her current role, Nathalia worked at VapeRanger as the Head of Vendor Account Relationship for nine months in 2023. Based in Medellín, Antioquia, Colombia, she was responsible for managing vendor relationships and ensuring effective communication between the company and its partners.
Professional Background in Marketing and Business Development
Nathalia has a diverse background in marketing and business development. She worked as the Conference and Communication Manager at Expoverse from 2021 to 2023, where she managed communication strategies for events. Additionally, she held various roles at Alternative Products Expo, including Business Development Manager and Coordinator, contributing to the company's growth in 2020.
Education in International Business
Nathalia studied at Universidad de Medellín, where she earned a degree in International Business, Trade, Commerce, and Marketing. Her education spanned ten years from 2008 to 2018, culminating in her qualification as a Negociador Internacional. This academic background supports her professional roles in marketing and business development.
Skills and Expertise in Digital Marketing
Nathalia possesses strong skills in digital marketing, including the ability to monitor client budgets for services and PPC campaigns. She coordinates effectively with design, copywriting, SEO, and ads teams to implement successful strategies. Her experience includes tracking and analyzing key performance indicators and business trends to optimize client outcomes.