Katherine Glidden
About Katherine Glidden
Katherine Glidden serves as the Senior Director of Marketing at WizeHire, a position she has held since 2018. With a background in project management and web development, she has previously worked at notable companies such as Sonesta Hotels and Catalyst.
Work at WizeHire
Katherine Glidden has served as the Senior Director of Marketing at WizeHire since 2018. In this role, she oversees marketing strategies and initiatives aimed at enhancing the company's visibility and engagement in the recruitment industry. Her responsibilities include developing marketing campaigns, managing digital content, and analyzing performance metrics to optimize outreach efforts. Katherine's leadership contributes to WizeHire's mission of simplifying the hiring process for businesses.
Previous Experience in Marketing
Before joining WizeHire, Katherine held several marketing positions that contributed to her expertise. She worked as a Website Manager at Sonesta Hotels from 2017 to 2018, where she focused on maintaining revenue through effective web development projects. Prior to that, she was a Search Manager at Catalyst, a GroupM and WPP Agency, from 2015 to 2017, where she developed search marketing strategies. Katherine also served as an SEO Strategist at Connelly Partners for a brief period in 2015.
Internship Experience
Katherine gained valuable experience through various internships early in her career. She worked as a Marketing Intern at Diversified Insurance Group from 2013 to 2014, where she supported marketing initiatives. Additionally, she interned at Belmond in 2014 for two months in London, focusing on marketing strategies. These roles provided her with foundational skills in marketing and project management.
Education and Expertise
Katherine Glidden holds a Bachelor's degree in Psychology with a minor in Global Media Studies from the University of Michigan, which she completed from 2011 to 2015. She also achieved an Associate's degree in Italian Studies from Edulingua: Castelraimondo in 2012. Her educational background, combined with her professional experience, equips her with a diverse skill set in marketing, web design, and SEO best practices.
Project Management and Web Development
During her tenure at Sonesta Hotels, Katherine prioritized project management for web development and content initiatives, focusing on maximizing return on investment. She implemented web design, user experience (UX), and SEO best practices to enhance website traffic and bookings. Her efforts ensured that web development projects maintained revenue without liabilities, showcasing her ability to align marketing strategies with business objectives.