Aarushi Lakhotia
About Aarushi Lakhotia
Aarushi Lakhotia is a Content and Community Marketing Specialist at Workato, where she has contributed to the company's integration and automation solutions since 2021. She has a background in marketing and economics, with previous experience in various marketing roles across multiple companies in California.
Current Role at Workato
Aarushi Lakhotia serves as a Content and Community Marketing Specialist at Workato, a position she has held since 2021. In this role, she contributes to the company's mission of enabling organizations to integrate and automate workflows significantly faster than traditional methods. Her work supports Workato's recognition as a leader in the AI-based middleware platform sector, as acknowledged by both Gartner and Forrester. She is part of a team that collaborates with leading brands and innovative companies to enhance their integration and automation capabilities.
Previous Experience in Marketing
Aarushi has a diverse background in marketing, having held several positions prior to her current role. She worked as a Digital Marketing Specialist at Incede.ai from 2020 to 2021 and as a Digital Media Specialist at Merkle for five months in 2021. Additionally, she completed internships at Locus Solutions Inc. as a Social Media Marketing & Business Development Intern in 2017, MAS Advertising, Inc. as a Marketing and Sales Intern in 2018, and Take Care Shop as a Digital Marketing Intern in 2019. These experiences have equipped her with a comprehensive understanding of various marketing strategies and practices.
Educational Background
Aarushi Lakhotia earned her Bachelor of Business Administration (BBA) degree from The George Washington University School of Business, where she studied Marketing and Economics from 2017 to 2020. Her academic background provides her with a solid foundation in business principles, marketing strategies, and economic theories, which she applies in her professional roles. Prior to her university education, she attended Saratoga High School from 2013 to 2017.
Internship Experience
Aarushi has gained valuable experience through various internships throughout her career. She interned at the American Cancer Society as a Front Desk Intern in 2016, where she contributed for two months. Her early internships included a role at Locus Solutions Inc. in 2017 and MAS Advertising, Inc. in 2018, where she focused on social media marketing and business development. These internships have helped her develop essential skills in marketing and community engagement.