Alex Lamascus
About Alex Lamascus
Alex Lamascus serves as the Director of Marketing, Communications & Thought Leadership at Workato, where he has worked since 2024. He has extensive experience in marketing roles across various companies, including Revenue.io and AAA NCNU, and holds degrees in Communication Studies and Political Science from California Baptist University and a Master's Degree from Pepperdine University.
Work at Workato
Alex Lamascus currently serves as the Director of Marketing, Communications & Thought Leadership at Workato, a position he has held since 2024. In this role, he is responsible for overseeing marketing strategies and communication initiatives. Prior to this position, he worked at Workato as a Senior Marketing Program Manager from 2021 to 2024, and briefly as a Senior Product Marketing Manager in 2021. During his tenure, he has contributed to key projects, including handling executive communications for the CEO's keynotes at the company's annual customer conference.
Previous Experience in Marketing
Before joining Workato, Alex Lamascus held several marketing roles at Revenue.io. He started as a Content Marketing Manager from 2018 to 2019 and was promoted to Senior Content Marketing Manager from 2019 to 2020. He also worked at SAGE Publishing as a Global Product Marketing Manager for B2B products from 2017 to 2018. His experience includes leading high-impact co-branding initiatives with prominent brands such as Nasdaq, CNBC, Bloomberg News, and Google Cloud.
Education and Expertise
Alex Lamascus holds a Bachelor’s Degree in Communication Studies and Political Science from California Baptist University. He furthered his education by obtaining a Master’s Degree in Communication Studies from Pepperdine University. His academic background supports his expertise in marketing and communications, which he has applied throughout his career in various roles.
Achievements in Thought Leadership
In his role at Workato, Alex Lamascus led the production and launch of 'The New Automation Mindset,' which achieved recognition as a #3 Wall Street Journal bestseller and a top 10 USA Today bestseller. He also launched 'The New Automation Mindset Podcast' with Chief Strategy Officer Markus Zirn, which debuted in the top 150 business shows in North America on Apple Podcasts. These initiatives highlight his commitment to thought leadership in the automation space.
Teaching and Mentorship
Alex Lamascus served as an Adjunct Professor at Pepperdine University from 2017 to 2018. In this role, he contributed to the education of students in the field of communication studies. His experience in academia complements his professional background, allowing him to share industry knowledge and insights with the next generation of marketers.