Brad Griffith
About Brad Griffith
Brad Griffith is a Senior Manager of SEO Strategy at Workato, specializing in B2B SaaS customer acquisition and organic inbound lead generation. He has a background in content marketing and technical writing, with previous roles at Arrow Electronics and Splunk.
Current Role at Workato
Brad Griffith serves as the Senior Manager of SEO Strategy at Workato, a position he has held since 2022. In this role, he leads the editorial calendar management, ensuring that it aligns with the company's SEO and content marketing strategies. His focus includes revenue marketing and funnel analysis, aimed at optimizing organic traffic growth. He also contributes content to Workato's company blog, 'The Connector', enhancing the company's online presence.
Previous Experience at Splunk
Before joining Workato, Brad Griffith worked at Splunk in various roles from 2018 to 2022. He started as the Content Marketing Manager for SaaS Products, where he managed content strategies for software as a service offerings. He then transitioned to the role of Senior Specialist in Organic Content & Strategy, focusing on enhancing organic search performance and content effectiveness over a two-year period.
Experience at Arrow Electronics
Brad Griffith has a history with Arrow Electronics, where he worked in two capacities. He served as a Senior Technical Writer from 2016 to 2017, contributing to technical documentation. Following this, he took on the role of Content Marketing Manager from 2017 to 2018, where he developed marketing content to support the company's initiatives.
Educational Background
Brad Griffith holds a Bachelor of Arts degree in English and American Literature from Washington University in St. Louis. He furthered his education by obtaining a Master of Business Administration (MBA) from the University of Denver's Daniels College of Business, with a focus on International Business.
Specialization in B2B SaaS Marketing
Brad Griffith specializes in B2B SaaS customer acquisition through organic inbound lead generation strategies. His expertise includes developing and implementing strategies that drive organic traffic and enhance customer engagement, contributing to overall business growth in the SaaS sector.