Effie Tan
About Effie Tan
Effie Tan is a Customer Marketing Associate currently working at Workato in Singapore. With a background in communications and media management, she has held various marketing roles and is responsible for content development and social media management for multiple events.
Current Role at Workato
Effie Tan has been serving as a Customer Marketing Associate at Workato since 2020. In this role, she focuses on developing and implementing marketing strategies that enhance customer engagement. Effie is responsible for managing social media accounts for various initiatives, including Geo Connect Asia and the International Café & Beverage Show. She analyzes campaign performance to provide actionable insights that inform the marketing team's strategies.
Previous Experience in Marketing
Prior to her current position, Effie Tan worked at Montgomery Asia as a Marketing Executive from 2019 to 2020. She also held a role as an Executive at Experience Matters Pte Ltd from 2016 to 2019. In addition, she worked as a Freelance professional at Experience Matters Pte Ltd for one month in 2019. Her experience includes overseeing database management and preparing data for marketing campaigns.
Education and Expertise
Effie Tan studied at Temasek Polytechnic, where she earned a Diploma in Communications & Media Management from 2014 to 2017. This educational background has equipped her with the skills necessary for effective communication and media strategy in her marketing roles.
Internship and Early Career
Effie gained early career experience as a Journalism Intern at The Business Times in 2016, where she worked for five months. Additionally, she served as an Events Master at CULINARYON for one month in 2015. These roles contributed to her foundational knowledge in marketing and event management.
Key Contributions to Marketing Projects
Effie Tan plays a key role in developing content for Geo Connect Asia's digital and print marketing materials. She collaborates with external vendors, including website developers and PR agencies, to enhance event marketing strategies. Her responsibilities also include managing social media accounts and analyzing campaign performance to support marketing efforts.