Ewan Speirs
About Ewan Speirs
Ewan Speirs serves as the Senior Vice President of Strategic Marketing at WorkForce Software, where he has worked since 2023. He has extensive experience in marketing and product strategy, having held various leadership roles in the industry since 2007.
Current Role at Workforce Software
Ewan Speirs serves as the Senior Vice President of Strategic Marketing at WorkForce Software, a position he has held since 2023. In this role, he focuses on guiding the company's marketing strategies and initiatives. His extensive experience in the field allows him to effectively contribute to the company's growth and market presence.
Previous Experience at Workforce Software
Prior to his current role, Ewan Speirs held multiple positions at WorkForce Software. He served as the Vice President of Marketing from 2017 to 2023, where he was responsible for overseeing marketing operations. He also worked as the Director of Global Product Strategy & Markets for one year in 2016, contributing to product development and market positioning.
Background in Product Management and Marketing
Ewan Speirs has a solid background in product management and marketing. He worked as the Head of Product Management and Global Marketing at Workplace Systems from 2014 to 2016. Additionally, he held the position of Director of Product & Customer Success at Portrait Software from 2007 to 2010, where he focused on enhancing customer engagement and product offerings.
Educational Qualifications
Ewan Speirs studied at Edinburgh Napier University, where he earned a Bachelor of Engineering with Honors in Civil Engineering and Transportation. He also obtained a Master of Science in Software Engineering from the same institution. Furthermore, he completed a course in Product Management and Marketing at Pragmatic Marketing in 2012.
Expertise in Marketing Strategies
Ewan Speirs possesses expertise in developing comprehensive go-to-market strategies that include demand generation, product marketing, and partner marketing. He has experience in managing and executing field marketing and industry-specific marketing campaigns, which contribute to the overall effectiveness of marketing initiatives.