Hannah Gelder
About Hannah Gelder
Hannah Gelder is a Global Marketing Program Manager at WorkForce Software with 16 years of experience in marketing across retail, consumer, and enterprise IT sectors. She specializes in both B2C and B2B marketing, focusing on integrated marketing programs and customer-centric strategies.
Work at Workforce Software
Hannah Gelder has served as the Global Marketing Program Manager at WorkForce Software since 2020. In this role, she focuses on developing and executing integrated marketing programs that align with the company's business objectives. Her responsibilities include managing marketing campaigns aimed at driving marketing qualified inquiries (MQIs) and marketing qualified leads (MQLs). She utilizes her extensive experience in both B2C and B2B marketing to enhance customer engagement and optimize return on investment.
Education and Expertise
Hannah Gelder studied at the University of Northampton, where she earned a BA Hons in Advertising with a focus on Marketing from 2004 to 2007. Her educational background supports her expertise in marketing strategies, particularly in integrated program design and execution. She possesses strong digital marketing skills, including SEO, PPC, and social media, which she applies in her current role and throughout her career.
Background in Marketing
Hannah Gelder has 16 years of marketing experience across various sectors, including retail, consumer, and enterprise IT management and security. She has held several key positions, starting as a Marketing Assistant at Carphone Warehouse and progressing to roles such as Senior Marketing Specialist at Symantec and European Account Director at FLUME Marketing. Her diverse background has equipped her with skills in field marketing, partner account management, and demand generation.
Achievements in Marketing Management
Throughout her career, Hannah Gelder has demonstrated proficiency in managing marketing campaigns for enterprise clients, SMBs, and end users. She has successfully driven partner enablement and training initiatives through various channels, including webinars and toolkits. Her ability to manage budgets effectively has resulted in a consistent minimum return on investment of 3:1, showcasing her capability in delivering impactful marketing results.
Previous Roles and Responsibilities
Before joining WorkForce Software, Hannah Gelder held various positions that contributed to her marketing expertise. At The IT Marketing Agency, she worked as a Senior Marketing Manager, and at Ipswitch, Inc., she served as Senior Manager for EMEA Channel & Partner Marketing Programs. These roles involved developing marketing strategies, managing campaigns, and enhancing brand management efforts, further solidifying her comprehensive skill set in the marketing field.