Melissa Kofroth
About Melissa Kofroth
Melissa Kofroth serves as the Vice President of Content, Creative, Digital, and Account-Based Marketing at WorkForce Software. With extensive experience in marketing leadership roles across various companies, she specializes in developing data-driven strategies that align brand value with customer needs.
Current Role at WorkForce Software
Melissa Kofroth serves as the Vice President of Content, Creative, Digital, and Account-Based Marketing at WorkForce Software. She has held this position since 2021. In her role, she focuses on connecting brand value to customer needs through reimagined messaging and content frameworks. She leads a global team of marketers to implement scalable account-based marketing strategies, enhancing the company's outreach and engagement.
Previous Experience in Marketing
Prior to her current role, Melissa Kofroth accumulated extensive experience in various marketing positions. She worked at Coupa Software as Senior Director of Supply Chain Product & Strategic Marketing for three months in 2021. She also held the position of Senior Director of Product Marketing at LLamasoft, Inc. from 2019 to 2020, and served as Senior Director of Integrated Marketing at Dun & Bradstreet from 2018 to 2019.
Long-Term Tenure at Dun & Bradstreet
Melissa Kofroth has a significant history with Dun & Bradstreet, where she worked for nearly two decades. She began as Senior Product Management Director for D&B Supply Management Solutions from 1989 to 2008, spanning 19 years. She later held several senior roles, including Director of Partner Content Marketing from 2015 to 2018 and Senior Program Director for Strategic Alliances in 2012.
Educational Background in Marketing
Melissa Kofroth earned her Bachelor's degree in Marketing from Juniata College, where she studied from 1984 to 1988. Her educational background has provided her with a solid foundation in marketing principles, which she has applied throughout her extensive career in the field.
Innovative Marketing Strategies
Throughout her career, Melissa Kofroth has developed innovative, data-driven, and AI-enabled marketing strategies. These strategies are designed to enhance the value of modern workforce management, showcasing her commitment to leveraging technology in marketing practices.