Sandra Moran
About Sandra Moran
Sandra Moran serves as the Chief Marketing & Customer Experience Officer at WorkForce Software, bringing over 25 years of experience in marketing and customer engagement within the software and technology sectors.
Current Role at WorkForce Software
Sandra Moran serves as the Chief Marketing & Customer Experience Officer at WorkForce Software, a position she has held since 2021. In this role, she focuses on enhancing customer experience and driving marketing strategies within the organization. Her leadership is instrumental in aligning marketing initiatives with customer needs to foster engagement and satisfaction. The Detroit Metropolitan Area serves as the operational base for her current responsibilities.
Previous Experience in Marketing Leadership
Sandra Moran has held several significant marketing leadership positions throughout her career. She was the Chief Marketing Officer at SurgeonCheck for eight months in 2016 and served as the Senior Vice President and Chief Marketing Officer at LLamasoft, Inc. from 2019 to 2021. At LLamasoft, she led marketing efforts that contributed to the company's $1.5 billion acquisition by Coupa Software. Her experience also includes roles at INTTRA, where she was Vice President of Industry & Product Marketing and later Chief Marketing Officer.
Educational Background and Expertise
Sandra Moran studied at Texas A&M University, where she earned a Bachelor's degree in Business Analysis & Research. She also attended Rhodes College. Her educational background supports her expertise in enterprise SaaS solutions, strategic branding, corporate communications, and market opportunity identification. She has developed skills in digital demand creation and customer loyalty marketing, which are critical in her current and past roles.
Professional Skills and Specializations
Sandra Moran possesses a diverse skill set that includes media planning and buying, social engagement, and multi-channel sales and marketing. She has extensive experience in public and analyst relations, interactive marketing, and e-commerce. With over 25 years in the software and technology sectors, she has a proven track record in building high-performing global teams and driving revenue growth through strategic marketing initiatives.
Career Progression and Achievements
Throughout her career, Sandra Moran has demonstrated a capacity for leadership in various marketing roles. She worked at Hyperion Solutions as Vice President of Marketing from 2000 to 2002 and later at OpenText as Senior Director of Global Product Marketing from 2010 to 2012. Her tenure at INTTRA included roles as Vice President and Chief Marketing Officer, showcasing her ability to adapt and excel in different environments, including start-ups and high-growth companies.