Scott Bamford
About Scott Bamford
Scott Bamford serves as the Director of Global Product Marketing (B2B SaaS) at WorkForce Software, a position he has held since 2022. With extensive experience in product marketing across various companies, he specializes in creating marketing content and strategies that drive product adoption and growth.
Work at Workforce Software
Scott Bamford has been serving as the Director of Global Product Marketing (B2B SaaS) at WorkForce Software since 2022. In this role, he focuses on developing and implementing marketing strategies that enhance product visibility and drive adoption within the business-to-business software as a service sector.
Previous Experience in Product Marketing
Scott Bamford has extensive experience in product marketing across various companies. He worked as a Sr. Product Manager at Motion Computing from 2005 to 2007, and as a Product Manager at Diamond Multimedia from 1996 to 1999. His roles have included significant responsibilities in product management and marketing, particularly in the technology sector.
Expertise in Marketing Strategies
Scott Bamford possesses expertise in creating multi-channel content and collateral to support marketing initiatives. He is skilled in crafting compelling narratives and targeted messaging aimed at driving product adoption and growth. His proficiency extends to customer engagement and developing case studies that showcase product success.
Educational Background
Scott Bamford studied at Calvin University and later pursued further education in product marketing. He achieved the Product Marketing Certified designation from the Product Marketing Alliance, focusing on core marketing principles and leadership from 2020 to 2021.
Volunteer Work and Community Involvement
Scott Bamford volunteered as the Colorado Springs Product Marketing Alliance Ambassador from 2020 to 2022. In this role, he contributed to the community by promoting best practices in product marketing and supporting fellow professionals in the Colorado Springs area.