Michelle Mckinley Ultimo
About Michelle Mckinley Ultimo
Michelle Mckinley Ultimo serves as the Head of Growth Marketing at WorkRamp, where she focuses on aligning sales and marketing efforts to achieve CPA and ROI targets. With extensive experience in growth marketing, she has held various leadership roles in multiple companies since 2009.
Current Role at WorkRamp
Michelle Mckinley Ultimo serves as the Head of Growth Marketing at WorkRamp, a position she has held since 2021. In this role, she focuses on bridging the gap between sales and marketing to effectively meet cost per acquisition (CPA) and return on investment (ROI) goals. She drives marketing qualified leads and pipeline by managing both paid and organic channels. Her approach combines creative and technical skills to achieve business objectives, while advocating for campaigns that extend beyond trackable last touch attribution to generate demand.
Previous Experience at RiseSmart
Prior to her current role, Michelle worked at RiseSmart as the Senior Manager of Demand Generation & Growth Marketing from 2020 to 2021. During her tenure in California, she contributed to the company's marketing strategies and initiatives, focusing on demand generation and growth marketing efforts.
Career at CareerArc
Michelle served as the Senior Director of Growth Marketing at CareerArc from 2014 to 2020. In this six-year role based in Burbank, she was responsible for leading growth marketing strategies and initiatives, enhancing the company's market presence and customer engagement.
Educational Background
Michelle studied at Pepperdine University, where she majored in Communications with a focus on Journalism. She earned her Bachelor’s Degree, which provided her with a strong foundation in communication strategies that she applies in her marketing roles.
Entrepreneurial Venture with I Dream of SEO
In addition to her corporate roles, Michelle is the Owner of I Dream of SEO, a position she has held since 2009. Based in Glendale, CA, she has managed this venture for over 15 years, focusing on search engine optimization and digital marketing strategies.