Jenna Castaldo
About Jenna Castaldo
Jenna Castaldo is the Director of Brand Partnerships at Workweek, where she focuses on building long-lasting client relationships. She has a diverse background in brand partnerships and software sales, with previous roles at Morning Brew and IBM.
Current Role at Workweek
Jenna Castaldo serves as the Director of Brand Partnerships at Workweek. She has held this position since 2022 and operates within the New York City Metropolitan Area. In her role, she focuses on developing and maintaining brand partnerships, leveraging her extensive experience in B2B media to foster client relationships.
Previous Experience at Morning Brew
Prior to her current role, Jenna Castaldo worked at Morning Brew in various capacities. She was a Senior Brand Partner, B2B for four months in 2022, following her tenure as an Associate Brand Partner from 2019 to 2021. Additionally, she served as a Brand Partner, B2B from 2021 to 2022. Her work involved helping clients achieve their marketing goals and KPIs through effective advertising and marketing strategies.
Background in Software Sales at IBM
Jenna Castaldo has a background in software sales, having worked at IBM in several roles. She was part of the Watson Customer Engagement team for seven months in 2018 and served as an Enterprise Account Executive for a year from 2018 to 2019. Additionally, she was a Solutions Specialist in the IBM Summit Program for nine months in 2017 to 2018. This experience contributed to her expertise in B2B partnerships.
Education and Qualifications
Jenna Castaldo earned a Bachelor's degree in Business Management from Rutgers Business School, where she studied from 2013 to 2017. She also completed an Executive MBA in Business Administration and Management at Learning @ Morning Brew in 2021. Furthermore, she attended IBM Global Sales School, focusing on Selling Skills and Sales Operations from 2017 to 2018.
Early Career and Internships
Jenna Castaldo began her career with various internships, including a Human Resources Intern position at Warner Music Group in 2015 and a Label Analysis/A&R intern role at Atlantic Records in 2016. She also worked as a Secretary at Rutgers University for eight months in 2013 to 2014. These early experiences laid the foundation for her future roles in marketing and brand partnerships.