Anis Nassar
About Anis Nassar
Anis Nassar serves as the Lead for Circular Economy Innovation and Business Engagement at the World Economic Forum in Geneva, Switzerland, a position he has held since 2022. He has extensive experience in brand management and strategy consulting, having worked with notable organizations including Procter & Gamble and the World Health Organization.
Current Role at World Economic Forum
Anis Nassar serves as the Lead for Circular Economy Innovation and Business Engagement at the World Economic Forum. He has held this position since 2022 and is based in Geneva, Switzerland. In this role, he focuses on promoting sustainable business practices and innovative solutions within the circular economy framework.
Previous Experience in Brand Management
Anis Nassar has extensive experience in brand management, particularly with Procter & Gamble. He worked as a Brand Manager for Ariel in 2013 and later held the position of Senior Brand Manager for Braun from 2013 to 2015. He also served as Senior Brand Manager for Gillette Mach 3 & Partnerships from 2016 to 2017. His roles involved strategic brand development and market positioning.
Consulting Experience at World Health Organization
Anis Nassar worked as a Senior Strategy Consultant at the World Health Organization from 2021 to 2022. In this capacity, he contributed to strategic initiatives aimed at enhancing global health outcomes. His role involved analyzing health policies and providing recommendations for implementation.
Educational Background in Economics and Management
Anis Nassar has a strong academic foundation in economics and management. He earned a Doctor of Philosophy (PhD) in Economics from Université de Fribourg - Universität Freiburg from 2017 to 2021. Prior to that, he completed a Master of Science (MS) in Business Administration and Management at HEC Lausanne from 2011 to 2013, and a Bachelor of Arts (B.A.) in Management from the same institution from 2008 to 2011.
Early Career and Digital Strategy
Before his roles in brand management, Anis Nassar worked as a Digital Strategy Specialist at Lionbridge from 2010 to 2012. He also held a position as Project Manager at Ventyx, an ABB Company, for a brief period in 2012. These early experiences contributed to his understanding of digital marketing and project management.