Cathy Li
About Cathy Li
Cathy Li serves as the Head of Media, Entertainment and Sport at the World Economic Forum, where she is also a member of the Executive Committee. With extensive experience in various leadership roles across global companies, she focuses on enhancing public-private cooperation in these sectors.
Current Role at World Economic Forum
Cathy Li serves as the Head of Media, Entertainment and Sport at the World Economic Forum. She is also a member of the Executive Committee. In this role, she focuses on enhancing public-private cooperation within the media, entertainment, and sport sectors. Since joining in 2018, she has worked on various initiatives that engage stakeholders across government, civil society, and academia.
Previous Experience in Media and Consulting
Cathy Li has held several significant positions in the media and consulting sectors. She worked at Ogilvy & Mather as a Global Consultant at OgilvyRED for 11 months in 2013-2014. Following that, she served as Head of Content for EMEA at POSSIBLE from 2015 to 2016. Additionally, she was a Digital Strategy Director at MEC for 11 months in 2014-2015, and a Digital & Data Partner at Wavemaker from 2016 to 2018.
Education and Academic Background
Cathy Li earned her MBA from Columbia Business School, where she studied Business Administration and Management from 2011 to 2013. Her academic experience at Columbia provided her with a strong foundation in business principles, which she has applied throughout her career in various leadership roles.
Expertise in Digital Strategy and Content
Cathy Li has developed expertise in digital strategy and content management through her various roles. She has collaborated with major media, entertainment, and technology companies to advance industry agendas. Her work often involves addressing complex topics such as XR ecosystem governance and diversity, equity, and inclusion (DE&I).
Past Roles at World Economic Forum
Before her current position, Cathy Li worked as a Senior Media Manager at the World Economic Forum from 2010 to 2011 in Beijing. This role contributed to her understanding of global media dynamics and stakeholder engagement, which she has leveraged in her subsequent positions.