Anna Watts
About Anna Watts
Anna Watts is the Demand Generation Manager, Lead at WP Engine in the Austin, Texas Metropolitan Area, with a background in marketing and finance from the University of Texas at Austin.
Title
Anna Watts is currently the Demand Generation Manager, Lead at WP Engine in the Austin, Texas Metropolitan Area.
Professional Experience at WP Engine
Anna Watts' tenure at WP Engine includes several progressive roles. She started as a Marketing Intern from 2019 to 2020, then moved to Demand Generation Manager from 2020 to 2021, followed by Demand Generation Manager, Sr from 2021 to 2022, and is currently the Demand Generation Manager, Lead. Her work at WP Engine included leading a cross-functional team to implement a new marketing automation platform and developing a successful ABM strategy.
Previous Work Experience
Before joining WP Engine, Anna Watts worked in various roles across multiple organizations. She was an Apprentice to the VP of Sales and Marketing at SCOUT by Bungalow, an Analyst at EDENS, a Summer Analyst at Stream Realty Partners, and a Summer Intern at Morgan Stanley.
Education and Expertise
Anna Watts has a Master of Business Administration (MBA) in Marketing from the Texas McCombs School of Business, The University of Texas at Austin, and a Bachelor of Business Administration (BBA) in Finance from The University of Texas at Austin. She frequently presents at industry events and has authored a white paper on AI in digital marketing.
Publications and Conferences
Anna Watts presented a case study on demand generation strategies at the 2023 Digital Marketing Summit in Austin. Additionally, she authored a white paper on the impact of AI in digital marketing, which was published on WP Engine's official blog.
Mentorship and Volunteer Work
Anna Watts volunteers as a mentor for the Texas McCombs School of Business MBA program, offering guidance on career development and marketing strategies to current students.