Brett Passa
About Brett Passa
Brett Passa is the Digital Marketing Manager, Lead at WP Engine, with extensive experience in SEM and digital marketing across various industries.
Current Role at WP Engine
Brett Passa currently serves as the Digital Marketing Manager, Lead at WP Engine. In this role, Passa is responsible for overseeing digital marketing strategies and ensuring the alignment of marketing initiatives with business objectives. His expertise in creating data-driven solutions plays a key role in driving effective decision-making processes and optimizing marketing performance.
Previous Experience at Emeritus
Brett Passa worked at Emeritus as the Director, Digital Marketing - Affiliates & Social in 2022 for 9 months. During his time there, he led efforts to enhance affiliate marketing and social media strategies. He also focused on meeting conversion-driven KPIs and improving cross-functional collaboration within the organization.
Role at Thumbtack
From 2020 to 2022, Brett Passa held the position of Growth Marketing Manager - SEM, App Install at Thumbtack in San Francisco, California. Over his two-year tenure, he managed search engine marketing (SEM) and app installation campaigns. His work concentrated on developing and implementing strategies that significantly improved marketing performance and user acquisition metrics.
Experience at Fanatics, Inc.
Brett Passa has considerable experience working at Fanatics, Inc. He began as a Marketing Specialist - SEM from 2015 to 2016, progressed to Senior Marketing Specialist - SEM from 2016 to 2018, and eventually became the Manager, Internet Marketing - SEM from 2018 to 2020. During his five-year tenure in the San Francisco Bay Area, he developed and executed SEM strategies that notably enhanced the company's marketing performance.
Academic Background
Brett Passa studied at the University of Florida - Warrington College of Business from 2008 to 2012, earning a Bachelor's degree in Economics. His academic background laid the foundation for his expertise in data-driven marketing solutions and operational efficiency. His education has been crucial in shaping his ability to develop strategies that enhance marketing performance across various sectors.