Dana Haydock
About Dana Haydock
Content Marketing Associate Director at Wray Ward
Dana Haydock holds the position of Content Marketing Associate Director at Wray Ward. In this role, Dana focuses on developing and implementing strategies that enhance brand presence through various forms of content, particularly video production. Their work involves overseeing the creative processes and ensuring that content aligns with brand objectives and audience engagement goals.
Authored Article on Video Content Evolution
Dana Haydock authored the article 'The Future of Video Production: 6 Takeaways for Brands Today.' This article explores the changes in video content production and distribution over the past decade. It provides insights and strategies for brands to navigate the evolving landscape of video marketing effectively.
Key Role in Creating Wray Ward Motion Team
In 2013, Dana Haydock played a pivotal role in the establishment of the Wray Ward Motion team. This initiative aimed to bring video production capabilities in-house, thereby enhancing the company's ability to produce high-quality video content tailored to client needs. The formation of this team marked a significant development in Wray Ward's service offerings.
Adaptation of Video Production Across Platforms
Dana Haydock has been instrumental in producing video content that is adaptable across various platforms, including both traditional and social media. This approach ensures that the content remains relevant and engaging, no matter the medium of presentation. Dana's expertise helps clients effectively reach their target audiences through dynamic and multi-disciplinary video strategies.
Documentary Production for Sunbrella
Dana Haydock contributed to the production of a documentary for Sunbrella, which highlighted the experiences of the US Sailing Team across six countries. This project involved extensive planning and coordination to effectively showcase the team's journey and achievements, leveraging video storytelling to enhance brand narrative and audience connection.