John Dasher
About John Dasher
John Dasher is the Integrated Media, Group Director at Wray Ward, where he has worked since 2023. He has extensive experience in media strategy and planning, having held various roles at notable companies including Media Storm, Publicis Sapient, and Meta.
Current Role at Wray Ward
John Dasher currently serves as the Integrated Media, Group Director at Wray Ward. He has held this position since 2023, contributing to the agency's media strategy in a hybrid work environment. His role involves overseeing integrated media initiatives and leading a team to enhance media planning and execution.
Previous Experience in Media Strategy
Prior to his current role, John Dasher worked at Wray Ward as Media Strategy, Director from 2021 to 2023. In this position, he successfully rebuilt the agency's media planning practice and reorganized the media planning and buying groups into a cohesive team structure. His experience also includes roles at Media Storm, where he served as Associate Director, Digital Strategy, and at Meta as Strategic Planning & Media Investment Manager.
Education and Expertise
John Dasher earned a Bachelor of Applied Science (B.A.Sc.) in Advertising from Kent State University, completing his studies from 2009 to 2012. His educational background provides a foundation for his expertise in media planning and strategy, which he has applied throughout his career in various roles across the media industry.
Media Planning and Technology Initiatives
Throughout his career, John Dasher has been involved in significant media planning initiatives. He partnered with IT to design an automated solution for the media finance billing process using middleware technology. Additionally, he led the vendor discovery, RFP, and onboarding of a new SaaS media planning software, which improved the integrated media team's planning flow for enhanced efficiency.
Career Timeline and Roles
John Dasher's career spans multiple roles in media strategy and planning. He began as an Assistant Media Planner at Doner in 2012, followed by positions at Geometry Global and Sherwin-Williams Paints. He then worked at Publicis Sapient in various capacities before joining Media Storm. His diverse experience across different organizations has shaped his approach to integrated media strategy.