WRTHY
WRTHY is a privately held advertising services company founded in 2017, specializing in social impact, public policy, and brand strategy. With a team of 34, the company operates from multiple locations, including New York and Chicago, and donates 10% of its profits to initiatives promoting gender equality.
Company Overview
WRTHY is a privately held social impact agency founded in 2017, originally named 'hive' before its rebranding. The company operates in the Advertising Services industry and is classified as a small business with a team size of 34. WRTHY has its headquarters in New York, NY, and additional locations in Chicago, Illinois, and Boston, Massachusetts. The agency focuses on humanizing complex social and environmental issues and has a presence in cities including Los Angeles, Nairobi, and Lagos.
Specialties
WRTHY specializes in various areas including social impact, public policy, creative development, brand strategy, and influencer engagement. The agency also has expertise in organizational design, purpose development, design, brand building, new funding models, strategic development, communications, marketing, global advocacy campaigns, and public pressure campaigns. This diverse skill set enables WRTHY to create innovative solutions that deliver meaningful impact.
Clients and Partnerships
WRTHY has collaborated with notable clients such as the Bill and Melinda Gates Foundation, ChildFund International, WorldQuant University, Nutrition International, The ONE Campaign, Change.org, and Engage. These partnerships reflect the agency's commitment to addressing critical social issues and enhancing public awareness through strategic initiatives and campaigns.
Notable Campaigns and Initiatives
WRTHY has developed several impactful campaigns, including the VOW brand and platform aimed at ending child marriage, which has surpassed seven figures in contributions. The agency's Pandemica campaign addressed vaccine inequity and was adapted into 15 languages, producing nearly 400 creative assets. Other initiatives include the #TakeItDown campaign for ChildFund, which pressures tech companies to remove child sexual abuse content, and the Women Moving Millions campaign that mobilized $100 million in new philanthropic commitments.
Social Responsibility
WRTHY demonstrates a commitment to social responsibility by donating 10% of its profits to initiatives that promote gender equality. The agency engages in projects like LifePack, developed with the Eleanor Crook Foundation, which allows gamers to contribute to combating malnutrition. WRTHY also launched the #Better4Kenya campaign to unify influencers and NGOs around gender equality, showcasing its dedication to creating a more equitable world.