Ben Gaines
About Ben Gaines
Ben Gaines serves as the Vice President of Marketing at Wyld in Clackamas, Oregon, a position he has held since 2023. He has extensive experience in marketing and operations, having previously worked in various roles at Wyld and Poler Outdoor Stuff.
Work at Wyld
Ben Gaines currently serves as the Vice President of Marketing at Wyld, a position he has held since 2023. In this role, he is responsible for overseeing marketing strategies and initiatives to enhance brand visibility and market reach. Prior to this, he worked as the Director of Marketing at Wyld from 2021 to 2023, where he focused on developing marketing campaigns and driving consumer engagement. His experience at Wyld has contributed to his expertise in consumer-facing sales and marketing operations.
Previous Experience at Poler Outdoor Stuff
Before joining Wyld, Ben Gaines held multiple roles at Poler Outdoor Stuff. He served as the Director of Operations from 2017 to 2018, where he managed operational processes and team performance. Additionally, he was the Director of Sales for a brief period in 2017, focusing on sales strategies in the Portland, Oregon area. His tenure at Poler Outdoor Stuff also included a role as Ecommerce Manager from 2016 to 2017, where he developed online sales strategies.
Experience at WYLD CBD
Ben Gaines has significant experience at WYLD CBD, where he worked in various capacities. He was the Director of Operations from 2019 to 2021, overseeing operational excellence and sales processes. Prior to that, he served as the Sales Operations Manager for four months in 2019, focusing on sales efficiency and performance metrics. His roles at WYLD CBD contributed to his understanding of the cannabis industry's marketing and operational dynamics.
Education and Expertise
Ben Gaines specializes in building operational excellence within consumer-facing sales and marketing operations. He excels at connecting executive vision to actionable plans and implementation, often under tight deadlines. His expertise includes creating and maintaining collaborative processes that enhance visibility, accountability, and overall business performance. This skill set has been instrumental in his roles across various organizations.