Erica Danganan, Ms
About Erica Danganan, Ms
Erica Danganan is a Sales Account Manager with extensive experience in the cannabis industry. She has held various positions, including Senior Account Manager at CULTA and General Manager at Remedy Columbia, and currently owns Highly Elevated Experiences while also working at Wyld.
Current Role at Wyld
Erica Danganan serves as a Sales Account Manager at Wyld, a position she has held since 2023. In this role, she is responsible for managing client accounts and driving sales initiatives within the company. Her expertise in the cannabis industry contributes to her effectiveness in this position, as she leverages her previous experience to enhance customer relationships and expand market reach.
Professional Experience at CULTA
Prior to her current role, Erica worked at CULTA as a Senior Account Manager from 2021 to 2023. During her tenure, she focused on account management and client relations, helping to grow the company's presence in the cannabis market. Her work involved strategic planning and execution of sales strategies that aligned with the company's goals.
Background in Medical Cannabis Management
Erica has extensive experience in the medical cannabis sector. She served as General Manager at Remedy Columbia from 2017 to 2020, where she oversaw operations and management. Additionally, she worked at Shore Natural Rx LLC as a Medical Cannabis Cultivator and later as Harvest Manager in 2021, gaining hands-on experience in cannabis cultivation and production.
Educational Background in Cannabis Science
Erica holds a Master of Science in Medical Cannabis Science and Therapeutics from the University of Maryland School of Pharmacy, which she completed from 2019 to 2021. This advanced degree complements her undergraduate studies in Art/Art Studies at Salisbury University, where she earned a Bachelor of Arts from 2012 to 2015. Her educational background provides her with a unique perspective on the cannabis industry.
Previous Experience in Administrative Roles
Before transitioning into the cannabis industry, Erica worked as an Executive Assistant at Team Worldwide from 2016 to 2019. This role involved supporting executive management and coordinating various administrative tasks, which helped her develop strong organizational and communication skills that are beneficial in her current positions.