Wyng
Wyng provides a platform for creating interactive digital experiences, such as quizzes and sweepstakes, aimed at engaging audiences and collecting zero-party data across various industries.
Company Overview
Wyng offers a platform designed to create interactive digital experiences that engage audiences and collect zero-party data. The company's platform supports a variety of digital experiences such as quizzes, sweepstakes, and user-generated content (UGC) contests. Wyng's tools allow marketers to personalize audiences' experiences and gather data through progressive data capture and preference-based personalization.
Experience Studio
The Wyng platform features an Experience Studio that enables users to build digital marketing campaigns without the need for coding expertise. This tool is tailored for marketers who want to create and launch interactive experiences efficiently. The Experience Studio empowers marketing teams to design custom experiences that drive engagement and data collection seamlessly.
Supported Industries
Wyng's platform is utilized across various industries including beauty & cosmetics, consumer packaged goods, and travel & hospitality. These industries benefit from Wyng's ability to create personalized and engaging digital experiences, which is crucial for audience engagement and data collection.
Developer Portal and API-first Platform
Wyng operates a developer portal that helps users customize and integrate the platform to meet their specific needs. The company emphasizes an API-first approach, ensuring that the platform is agile and compliant with enterprise standards. This focus on API-first architecture provides flexibility and robustness for advanced integrations and customizations.
Strategic and Technical Services
Besides offering a versatile platform, Wyng provides strategic, technical, and fulfillment services to support marketing teams. These services aim to enhance the capability of marketers to effectively utilize Wyng's platform for achieving their digital marketing objectives. The company also provides a resource library featuring case studies, ebooks, and webinars as an added support for marketers.