Brendan Richard, Ph.D.
About Brendan Richard, Ph.D.
Brendan Richard, Ph.D., serves as the Head of Data Science at WynnBET, where he has built the Data Science organization and developed key customer models. He has extensive experience in analytics and management, having previously held positions at MGM Resorts International, eHealth, Inc., and The Walt Disney Company.
Current Role at Wynn Resorts
Brendan Richard serves as the Head of Data Science at WynnBET, a position he has held since 2021. In this role, he oversees the development of Churn and Lifetime Value (LTV) models aimed at optimizing customer acquisition and retention strategies. He has built the Data Science organization from the ground up, successfully hiring a team of seven managers, data scientists, and analysts. Additionally, he collaborates closely with the CEO of WynnBET to fulfill all reporting needs using Tableau, particularly during a critical growth phase for the company.
Previous Experience at MGM Resorts International
Prior to his current role, Brendan Richard worked at MGM Resorts International as a Senior Manager in Advanced Analytics from 2017 to 2019. During his tenure, he contributed to various analytics initiatives that supported the company's strategic objectives. His experience in this role provided him with a strong foundation in data-driven decision-making within the hospitality and gaming industries.
Experience at eHealth, Inc.
Brendan Richard held the position of Senior Manager of Growth Analytics at eHealth, Inc. from 2020 to 2021. In this role, he focused on leveraging analytics to drive growth strategies for the organization. His work involved analyzing data to identify opportunities for expansion and improvement in customer engagement.
Educational Background
Brendan Richard has a diverse educational background. He earned a Doctor of Philosophy (Ph.D.) in Methodology, Measurement, and Analysis from the University of Central Florida. He also holds an MBA in Management and Operations from Rollins College. Additionally, he completed a Bachelor of Science in Electrical Engineering at the Rochester Institute of Technology. He graduated from Falmouth Academy with a high school diploma.
Career at The Walt Disney Company
Before his roles in analytics at Wynn Resorts and MGM Resorts, Brendan Richard worked at The Walt Disney Company as a Senior Pricing Analyst in Revenue Management and Analytics from 2013 to 2017. His responsibilities included analyzing pricing strategies and optimizing revenue management processes, which contributed to the overall financial performance of the company.