J. Drew Killen
About J. Drew Killen
J. Drew Killen serves as the Executive Director of Enterprise Marketing at Wynn Resorts in Las Vegas, Nevada, a position he has held since 2020. With extensive experience in marketing and revenue management across various prominent casinos, he has significantly improved marketing efficiency and profitability throughout his career.
Work at Wynn Resorts
J. Drew Killen has served as the Executive Director of Enterprise Marketing at Wynn Resorts since 2020. In this role, he oversees marketing strategies and initiatives aimed at enhancing the brand's presence and profitability. His tenure at Wynn Resorts has been marked by a focus on innovative marketing approaches and the implementation of targeted programs designed to attract customers effectively.
Previous Experience in Marketing
Before joining Wynn Resorts, J. Drew Killen held several prominent positions in the marketing sector. He was the Vice President of Marketing and Advertising at MGM Springfield from 2019 to 2020. Prior to that, he served as the Executive Director of Marketing at New York-New York Hotel & Casino for nine years. His experience also includes roles at MGM Resorts International and various other casinos, where he developed marketing strategies and managed revenue.
Education and Expertise
J. Drew Killen earned a Bachelor’s Degree in Business, Management, Marketing, and Related Support Services from Florida State University, completing his studies from 1995 to 1999. He also participated in a Diversity Graduate program at MGM Resorts International, further enhancing his expertise in marketing and management within the hospitality industry.
Achievements in Marketing Strategy
Throughout his career, J. Drew Killen has achieved significant milestones in marketing strategy. He revamped the Direct Marketing program at Wynn Resorts, resulting in a notable increase in profitability during the pandemic. Additionally, he developed a kiosk marketing program from scratch, which contributed to enhanced gaming revenue. His efforts have led to improved execution speed in campaign deployment and streamlined reporting processes.
Innovative Marketing Initiatives
J. Drew Killen has led various innovative marketing initiatives aimed at optimizing customer engagement. He implemented targeted marketing programs designed to attract the right customers at optimal times, influencing consumer behavior effectively. His strategic initiatives have also focused on opening new markets and enhancing overall marketing efficiency.