Amirul Rasyid Lasiman
About Amirul Rasyid Lasiman
Amirul Rasyid Lasiman serves as the Growth & Marketing Operations Lead at Xendit, where he focuses on utilizing first-party data for effective digital media targeting and lead acquisition. He has a diverse background in digital marketing, having previously held roles at Oddle and Arcc Spaces, and has an educational foundation in Economics and Technopreneurship.
Work at Xendit
Amirul Rasyid Lasiman serves as the Growth & Marketing Operations Lead at Xendit since 2021. His role focuses on leveraging first-party data to enhance digital media targeting and improve lead acquisition. He has aligned key performance indicators (KPIs) and sales funnels across various functions to support the company's business objectives. Amirul has implemented an omnichannel growth strategy aimed at increasing customer acquisition and retention throughout Southeast Asia. Additionally, he has developed a data and technology roadmap to facilitate better integration of marketing technology (MarTech) and advertising technology (AdTech) platforms.
Education and Expertise
Amirul Rasyid Lasiman has a solid educational background in economics and technopreneurship. He studied at the National University of Singapore, where he earned a Bachelor of Arts (B.A.) in Economics from 2012 to 2016. He also attended Tsinghua University, achieving a Minor in Technopreneurship from 2015 to 2016. His foundational education was completed at Anglo-Chinese School (Independent) from 2004 to 2009.
Previous Work Experience
Before joining Xendit, Amirul held several positions in digital marketing across different companies. He worked at Oddle as the Digital Marketing Lead from 2016 to 2019, where he focused on lead generation and inbound marketing. He also served as the Digital Marketing Manager at Arcc Spaces from 2019 to 2021. His earlier experience includes a role at Traintracks.io as Creative Content & Operations from 2014 to 2015 and as Head of Singapore Operations for two months in 2015.
Career Progression
Amirul's career reflects a progression in digital marketing and growth operations. He began his journey at Traintracks.io, where he gained experience in content and operations. He then transitioned to Oddle, where he took on multiple roles, including Digital Marketing Lead for various initiatives. After his tenure at Oddle, he moved to Arcc Spaces as a Digital Marketing Manager before taking on his current role at Xendit. His experience spans over multiple years in the digital marketing landscape in Singapore.