Denise Bachiochi
About Denise Bachiochi
Denise Bachiochi is the Director of Marketing and Brand Strategy at Xyleme, Inc., where she leverages over 15 years of experience in marketing, web, graphic, user experience, and instructional design. She has previously held various roles at Philips Healthcare, Konica Minolta, and Travelers Insurance, demonstrating strong project management skills and a commitment to effective communication strategies in B2B marketing.
Current Role at Xyleme, Inc.
Denise Bachiochi serves as the Director of Marketing, Brand Strategy at Xyleme, Inc. since 2023. In this role, she focuses on developing and implementing marketing strategies that enhance brand visibility and drive business growth. Her responsibilities include overseeing marketing initiatives and ensuring alignment with the company's overall objectives.
Previous Experience at Xyleme, Inc.
Prior to her current position, Denise worked as the Content Marketing Manager at Xyleme, Inc. from 2019 to 2023. In this capacity, she streamlined content into reusable assets, contributing to the company's growth. Her work involved creating effective communication strategies tailored for B2B marketing.
Professional Background in Healthcare and Education
Denise has extensive experience in the healthcare sector, having worked at Philips Healthcare in various roles from 2012 to 2019. She started as a Learning Products Developer and later became the Technology Education Manager. Her background also includes a position as a Sr. Curriculum Developer at Konica Minolta from 2006 to 2012, where she focused on developing educational materials.
Educational Qualifications
Denise holds multiple degrees. She earned a Master of Education from the University of New Haven in 2005. Additionally, she completed a Bachelor of Science in Business Economics with a concentration in Management Information Systems at Albertus Magnus College in 1998. She further pursued a Master’s in Business Management at the same institution, completing it in 2001.
Skills and Expertise
Denise possesses over 15 years of experience in marketing, web, graphic, user experience, and instructional design. She is skilled in optimizing website performance for lead generation and performs A/B tests to enhance digital marketing campaigns. Her expertise includes managing databases for key business operations and developing personalized marketing strategies.