Jess B Gonzalez
About Jess B Gonzalez
Jess B Gonzalez is a seasoned entrepreneur and current Chief Innovation Officer at BluLabs and Ibrands Global. With extensive experience in founding and leading companies, she has contributed to various organizations and initiatives in the New Jersey area since 2009.
Current Roles and Responsibilities
Jess B Gonzalez serves in multiple leadership roles across various organizations. She is the Chief Innovation Officer and Co-Founder of BluLabs, a position she has held since 2021 in the New York City Metropolitan Area. Additionally, she is the Chief Innovation Officer at Ibrands Global, also since 2021. Gonzalez is a Board Trustee at the New Jersey Business & Industry Association (NJBIA) and a Board Member at TechUnited, both roles she has maintained since 2021. Furthermore, she is involved with the State of New Jersey's Governor Murphy Restart and Recover Commission since 2020.
Entrepreneurial Ventures
Gonzalez has a strong entrepreneurial background, having founded several companies. She established InCharged in 2009, where she serves as Founder and CEO. In 2018, she founded Experience VendX. During the Covid-19 pandemic, she launched Lux Disinfect to provide disinfection solutions. Her companies were acquired by Ibrands Global in 2022, which led to the formation of BluLabs, focusing on retail technology and innovation.
Educational Background
Gonzalez has pursued extensive education in business and design. She studied at Harvard Business School Executive Education, focusing on Entrepreneurial Strategy, and completed this program in 2019. She also attended the Massachusetts Institute of Technology, where she studied Entrepreneurship from 2014 to 2015. Her foundational education includes a Bachelor of Fine Arts in Advertising from the Fashion Institute of Technology, along with an Associate's degree in Communication Design from the same institution.
Partnerships and Collaborations
Throughout her career, Gonzalez has established partnerships with major brands such as Google, Coca-Cola, and T-Mobile. These collaborations have primarily focused on implementing experiential marketing campaigns through her company InCharged. Her ability to adapt business models and foster partnerships has contributed to her success in various ventures.
Contributions to Professional Organizations
Gonzalez is an active member of several professional organizations. She has been a member of the Young Entrepreneurs Council (YEC) since 2017 and has participated in the Entrepreneurs' Organization since 2016. Her involvement in these organizations reflects her commitment to fostering entrepreneurship and innovation within the business community.