Lea Stendahl
About Lea Stendahl
Lea Stendahl is the Chief Marketing Officer at Yieldstreet, bringing extensive experience in B2C and B2B marketing from her previous roles at E*TRADE, TD Ameritrade, and Suffolk Construction. She holds a BA in Political Science from the University of Wisconsin-Madison and an MBA from Northwestern University's Kellogg School of Management.
Current Role at Yieldstreet
Lea Stendahl serves as the Chief Marketing Officer at Yieldstreet, a position she has held since 2023. In this role, she is responsible for overseeing the company's marketing strategies and initiatives. Her focus is on aligning marketing efforts with the company's core business objectives to drive growth. Stendahl's extensive background in marketing allows her to implement effective customer acquisition strategies that enhance Yieldstreet's market presence.
Previous Experience at E*TRADE
Lea Stendahl previously held the position of Chief Marketing Officer at E*TRADE from 2016 to 2019. During her tenure in New York, she was instrumental in shaping the company's marketing strategies. Prior to this role, she served as Senior Vice President of Marketing & Communications at E*TRADE FINANCIAL from 2004 to 2013. Her experience at E*TRADE contributed to her understanding of both B2C and B2B marketing in the financial services sector.
Background in Marketing Leadership
Stendahl has held various leadership roles in marketing across multiple organizations. She worked at TD Ameritrade as Managing Director of Brand & Marketing Communications from 2014 to 2016. Additionally, she served as Chief Marketing Officer at Suffolk Construction from 2019 to 2022. Her diverse experience spans both start-up environments and established companies, providing her with a comprehensive perspective on marketing strategies.
Educational Qualifications
Lea Stendahl earned her Bachelor of Arts degree in Political Science from the University of Wisconsin-Madison. She furthered her education at Northwestern University's Kellogg School of Management, where she obtained an MBA with a focus on Marketing, Strategy, and Organizational Behavior. Her academic background supports her expertise in aligning marketing strategies with business objectives.
Expertise in Digital Marketing
Stendahl possesses a deep understanding of digital consumer businesses and customer acquisition strategies. She is known for optimizing marketing efforts to accelerate revenue growth through effective storytelling. Her extensive experience in both public and private companies has equipped her with the skills necessary to drive impactful marketing initiatives.