YipitData
YipitData is a research firm that provides detailed data analysis and insights on over 1,000 companies, specializing in market share, consumer behavior, and competitive analysis, supported by Carlyle.
Services
YipitData analyzes billions of data points daily to offer acute insights on over 1,000 companies. With a wide range of analysis, from top-line metrics to detailed business performance, YipitData provides a comprehensive understanding for its users. Their services include consumer behavior diagnostics, category analysis, and market share breakdowns. Additionally, YipitData supplies in-depth data through platforms of dashboards and underlying data feeds, assisting funds and companies in making informed decisions.
Products
YipitData's products include a platform of dashboards that give users access to timely and accurate data. They track various industry metrics such as cloud customer spending at AWS, Azure, and Google Cloud, Tesla US deliveries, and Amazon North American net sales. Additionally, they track GMV, ASP, and units sold across consumer goods, Walmart shopper basket composition, and in-store and online market share for home improvement sectors. YipitData also focuses on brand leakage analysis at major retailers such as Home Depot.
Investment and Funding
YipitData is supported by Carlyle, a global investment firm listed on NASDAQ under the ticker symbol CG. The company completed a Series E funding round, which has further propelled its growth and investment in providing high-quality data analytics. This backing has allowed YipitData to gain rapid momentum among institutional investors and corporations seeking highly accurate and detailed research.
Market Insights
YipitData delivers market insights that include in-store and online market share breakdowns by categories such as sub-category, region, and demographics. They specialize in consumer behavior diagnostics, including cross-shopping trends, leakage, customer acquisition, frequency of visits, and average order value (AOV). Their market analysis efforts extend to competitive pricing, discounting strategies, and assortment analysis, offering a robust toolset for understanding market dynamics.