Ben Eatwell
About Ben Eatwell
Ben Eatwell is the Marketing Director APAC at Yotpo, with a diverse background in marketing and leadership roles across various companies, including LinkedIn and Rescale. He advocates for value-based leadership and emphasizes the importance of belonging in team success.
Current Role at Yotpo
Ben Eatwell serves as the Marketing Director for the APAC region at Yotpo, a position he has held since 2023. In this role, he is responsible for overseeing marketing strategies and initiatives to enhance Yotpo's presence in the Asia-Pacific market. His experience in marketing leadership positions equips him to drive growth and engagement in this dynamic region.
Previous Experience at LinkedIn
Ben Eatwell worked at LinkedIn in various capacities from 2015 to 2018. He initially served as the Senior Marketing Manager for LinkedIn Sales Solutions in Australia for two years. He then transitioned to the role of Head of Marketing for LinkedIn Sales & Marketing Solutions, where he contributed to marketing strategies for nearly ten months. His tenure at LinkedIn provided him with valuable insights into B2B marketing and sales solutions.
Leadership Roles at Weploy
At Weploy, Ben Eatwell held multiple leadership roles from 2018 to 2020. He served as the Chief Marketing Officer for one year before becoming the Chief Operating Officer for another year. During his time at Weploy, he played a significant role in the company's recognition in the Deloitte Fast 50 for two consecutive years, highlighting his impact on the organization’s growth and marketing efforts.
Educational Background
Ben Eatwell has a diverse educational background. He studied Cognitive Science at the University of Exeter, where he earned a Bachelor of Science (BSc Hons) from 2001 to 2004. Prior to that, he completed his A' Levels at George Abbot from 1996 to 1998. He also attended Cranleigh School, which contributed to his foundational education.
Career Development and Expertise
Ben Eatwell began his career by researching, building, and launching B2B business intelligence products, including conferences and market reports for high-tech industries. He has built a demand generation and events business as a horizontal function in a matrix organization at a media company. His expertise spans various sectors, including financial services, healthcare, and public sector marketing.