Dana Sheffler

Controller @ Yotpo

About Dana Sheffler

Dana Sheffler is a Controller at Yotpo, with a strong background in accounting and law. She has held various positions in tax and assurance services at prominent firms including EY and PwC.

Work at Yotpo

Dana Sheffler currently serves as the Controller at Yotpo, a position she has held since 2023. In this role, she is responsible for overseeing financial operations and ensuring compliance with accounting standards. Her expertise in financial management supports Yotpo's mission to enhance customer engagement through innovative solutions.

Education and Expertise

Dana Sheffler studied at Reichman University, where she earned a Bachelor of Arts in Accounting and Business/Management from 2010 to 2013. She also completed a Bachelor of Laws (LLB) at the same institution from 2010 to 2014. Her educational background provides a strong foundation in both financial and legal principles.

Professional Background

Dana Sheffler has a diverse professional background in finance and law. She worked at EY as a Manager in the Business Tax Department from 2017 to 2021 and later in Hi-Tech Assurance Services from 2021 to 2022. Prior to her tenure at EY, she served as a Legal Intern at the Israeli Ministry of Justice from 2015 to 2016 and worked as an Associate in the Israeli Tax Department at PwC from 2016 to 2017.

Achievements in Taxation and Law

Throughout her career, Dana Sheffler has gained significant experience in taxation and legal matters. Her roles at EY and PwC involved managing complex tax issues and providing assurance services. Her internship at the Israeli Ministry of Justice allowed her to gain practical insights into legal processes related to taxation and economics.

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