Eden Segal Paskovich
About Eden Segal Paskovich
Eden Segal Paskovich is a Web Growth Marketing Manager at Yotpo, with a strong background in digital marketing and analytics. She has previously held positions at Rhenium Group and Nisha Group, and has extensive experience in optimizing website performance and collaborating with cross-functional teams.
Current Role at Yotpo
Eden Segal Paskovich serves as the Web Growth Marketing Manager at Yotpo, a position held since 2021. In this role, Eden focuses on optimizing website performance through various marketing tools. She collaborates with cross-functional teams, including marketing, design, development, marketing operations, content, and product, to achieve the company's strategic goals. Her responsibilities include providing analysis and insights into marketing performance, which inform strategic decisions.
Previous Experience at Rhenium Group
Prior to her current role, Eden worked at Rhenium Group as a Digital Marketing Manager from 2018 to 2021. During her three years there, she developed skills in digital marketing strategies and analytics, contributing to the company's online presence and performance. Her experience at Rhenium Group laid a foundation for her current work in web growth marketing.
Background in Marketing Management
Eden has a strong background in marketing management, having served as a Marketing Manager at Nisha Group from 2015 to 2018. Her tenure at Nisha Group involved overseeing marketing initiatives in Airport City for three years. Additionally, she completed a marketing internship at Refresh - Go Social! in 2015, which provided her with practical experience in the field.
Educational Qualifications
Eden's educational background includes a Bachelor of Arts in Media and Business Management from The College of Management Academic Studies, completed between 2013 and 2015. She also pursued further studies in digital marketing, achieving a certification in Digital Marketing at Eye Level in 2017 and completing a course in Digital for Managers at Digitalent in 2021. These educational experiences have equipped her with the necessary skills for her career in marketing.
Skills in Analytics and Project Management
Eden possesses a strong background in analytics and project management, which enhances her ability to understand and optimize the customer journey. Her analytical skills enable her to provide valuable insights into marketing performance, driving strategic decisions that benefit her current and previous employers.