Evgeniya Rashbam
About Evgeniya Rashbam
Evgeniya Rashbam is the Director of Events at Yotpo, where she has worked since 2016. She has extensive experience in event management, having previously held positions at Monomax Congresses & Incentives and MAKO LLC in Moscow.
Work at Yotpo
Evgeniya Rashbam has served as the Director of Events at Yotpo since 2016. In this role, she is responsible for managing and executing a variety of marketing events, including industry trade shows, conferences, and both virtual and in-person events. She plays a crucial role in understanding customer needs by engaging with online businesses at global events, which informs Yotpo's product development. Rashbam organized Yotpo’s first conference, Destination: D2C, in 2019 and created Yotpo’s Online Events channel in 2020. She began running global events for the US, UK, and Australia in 2017.
Previous Experience at Monomax Congresses & Incentives
Prior to her current position, Evgeniya Rashbam worked at Monomax Congresses & Incentives in various roles. She started as an Events Manager from 2006 to 2009, then advanced to Head of Events Department from 2009 to 2010, and subsequently served as Deputy General Manager from 2010 to 2012. Her experience at Monomax provided her with a solid foundation in event management and business operations.
Education and Expertise
Evgeniya Rashbam holds a Master's degree in management, economics, and tourism from the International Independent University of Environmental and Political Sciences, which she completed from 2004 to 2009. She has also participated in several leadership and event planning programs, including the Future Leaders Forum at IMEX and the Building Future Leadership Forum in Jerusalem, where she achieved qualifications in Meeting and Event Planning and Project Management.
Role in Event Strategy Development
In her role at Yotpo, Evgeniya Rashbam developed a comprehensive global events strategy that aligns with the company's business objectives and enhances demand generation. Her strategic approach to events has been instrumental in driving engagement and fostering relationships with clients and stakeholders across various markets.
Location and Current Tenure
Evgeniya Rashbam is currently based in Tel Aviv, Israel, where she has been working at Yotpo for over six years. Her tenure at the company has been marked by significant contributions to the events landscape, both in terms of execution and strategic planning.