Fraser Wilson
About Fraser Wilson
Fraser Wilson is a Senior Account Executive with a BA Hons in Business Enterprise from the University of Strathclyde. He has extensive experience in business development and digital strategy, having worked in various roles across multiple companies in the information technology and services industry.
Current Role at Yotpo
Fraser Wilson currently serves as a Senior Account Executive at Yotpo, a position he has held since 2022. In this role, he focuses on driving business development initiatives and enhancing client relationships. His experience in the information technology and services industry supports his ability to adapt to the dynamic nature of the sector.
Previous Experience at Yotpo
Before his current role, Fraser worked at Yotpo as an Account Executive from 2021 to 2022. During this 11-month tenure, he contributed to the company's growth by leveraging his skills in communications and marketing strategy to support client needs and drive sales.
Professional Background
Fraser has a diverse professional background in business development. He has held positions at several organizations, including THG Ingenuity as a Business Development Manager from 2020 to 2021, and Varnish Software Group in the same capacity from 2018 to 2020. His experience also includes a role at Cambridge Analytica, where he worked as a Business Development Manager for six months in 2017.
Education and Expertise
Fraser Wilson studied at the University of Strathclyde, where he earned a BA Hons in Business Enterprise from 2012 to 2016. His educational background is complemented by his earlier studies at The Glasgow Academy from 2003 to 2012. He possesses a strong skill set in digital strategy and advertising sales, which enhances his effectiveness in business development.
Career Development
Fraser began his career as a Business Development Executive at Adimo from 2016 to 2017. This role marked the start of his journey in business development, where he began to build a proven track record in the industry. His subsequent positions have allowed him to refine his skills and expand his expertise in various aspects of business development and marketing.