Yali Borochov
About Yali Borochov
Yali Borochov serves as the Web Growth Team Lead at Yotpo in Tel Aviv, Israel, a position he has held since 2023. He holds a Bachelor of Laws and a Bachelor of Arts in Business Administration from IDC Herzliya, and has a diverse professional background in project management and growth marketing.
Current Role at Yotpo
Yali Borochov serves as the Web Growth Team Lead at Yotpo, a position held since 2023. Located in the Tel Aviv District of Israel, Yali focuses on driving web growth strategies and initiatives within the company. This role follows a previous tenure at Yotpo as a Growth Marketing Manager from 2021 to 2023, where Yali contributed to marketing strategies aimed at enhancing customer engagement and conversion rates.
Educational Background
Yali Borochov completed a Bachelor of Laws (LLB) at IDC Herzliya, studying from 2012 to 2016. In addition to law, Yali also pursued a Bachelor of Arts in Business Administration and Management at the same institution during the same period. This dual educational background provides a strong foundation in both legal and business principles.
Previous Work Experience
Before joining Yotpo, Yali held various positions that contributed to professional development. Yali worked as a Project Manager at PipelBiz from 2018 to 2019, overseeing project execution in Tel Aviv. Prior to that, Yali served as Head of Operations at Igud HaZochim from 2019 to 2021. Earlier roles included an internship and subsequent associate position at AYR - Amar Reiter Jeanne Shochatovitch & Co., where Yali gained experience in the legal field.
Professional Journey
Yali Borochov's professional journey reflects a blend of legal and marketing expertise. Starting as an intern at AYR - Amar Reiter Jeanne Shochatovitch & Co. in 2016, Yali transitioned to an associate role before moving into project management and operations. The shift to marketing at Yotpo marks a significant evolution in Yali's career, emphasizing growth and digital strategy.