YouGov
YouGov operates in over 55 markets globally, providing a platform for public opinion data with over 27 million registered panel members.
Global Operations
YouGov operates in over 55 markets around the world. This extensive global presence allows it to collect and analyze public opinion data from a diverse array of regions. By maintaining offices and operations in multiple countries, YouGov ensures that its data is relevant and reflective of a wide scope of demographics. The company's expansive reach supports its ability to provide comprehensive market intelligence to clients from various sectors.
Registered Panel Members
YouGov boasts a robust panel comprised of over 27 million registered members. These panelists participate in surveys and provide data that feeds into YouGov's various research initiatives. The large panel size enables YouGov to conduct high-quality research that is both statistically significant and reflective of the broader population. Panel members are selected and weighted to ensure a representative sample, enabling accurate and reliable insights into public opinion.
Platform for Public Opinion Data
YouGov's platform is a comprehensive source for public opinion data, offering survey results, articles, trackers, and popularity rankings. This platform serves as a valuable tool for clients seeking to understand public sentiment on various topics. By presenting data in accessible formats, YouGov helps organizations make informed decisions based on current trends and opinions. The platform’s resources are designed to be informative and actionable for a wide range of users.
Survey and Research Services
YouGov offers a variety of services including self-serve surveys, serviced surveys, custom research, and audience intelligence. These services cater to different client needs, from quick DIY surveys to in-depth bespoke research projects. Self-serve surveys provide a flexible option for clients who prefer to conduct their own research, while serviced surveys and custom research solutions offer expert support and tailored insights. Audience intelligence services help clients understand and target specific demographics.
Living Data for Intelligence
YouGov utilizes 'living data' to provide actionable intelligence for brands, media owners, and agencies. 'Living data' refers to continually updated information that reflects real-time changes in public opinion and behavior. This approach allows clients to stay informed about the latest trends and shifts in the market, enabling them to adapt their strategies accordingly. By leveraging this dynamic data, YouGov supports clients in making proactive, data-driven decisions.