Sara Almira Cruz

Business Development Director @ YouGov

About Sara Almira Cruz

Sara Almira Cruz serves as the Business Development Director at YouGov, a position she has held since 2023. With extensive experience in business development and account management across various companies, she has built a solid career in the media and technology sectors.

Work at YouGov

Sara Almira Cruz currently serves as the Business Development Director at YouGov, a position she has held since 2023. Prior to this role, she worked as the Key Account Director at YouGov from 2021 to 2023. In this capacity, she was responsible for managing key client relationships and driving business growth. Her experience at YouGov spans multiple roles, showcasing her expertise in business development and account management within the organization.

Previous Employment History

Before her current role at YouGov, Sara Almira Cruz held several positions in the media and business development sectors. She worked as the UK Business Development Director at Executive Channel Network (ECN) from 2019 to 2020. Additionally, she served as an Account Director for Media & Technology at YouGov from 2020 to 2021. Her earlier career included roles at Posterscope, where she progressed from Supervisor to Associate Media Director between 2015 and 2019, and at Cedar Communications as a Senior Account Manager from 2013 to 2015.

Education and Expertise

Sara Almira Cruz earned her BA (Hons) in Business Studies from The Manchester Metropolitan University, where she studied from 2001 to 2005. Prior to her university education, she completed A-Levels in French, Spanish, and Business Studies at Yale College from 1999 to 2001. Her educational background provides a strong foundation for her career in business development and account management.

Career Progression

Sara Almira Cruz's career began in recruitment, where she worked as a Recruitment Consultant at Leap29 from 2005 to 2007, followed by a role as a Senior Recruitment Consultant at Fusion People from 2007 to 2008. She transitioned into media and account management roles, starting as a Digital Account Manager at Emap from 2008 to 2009 and later as an Account Manager at Global (formerly Exterion Media) from 2010 to 2013. This progression highlights her adaptability and growth within the business landscape.

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