Siobhan Stobbs
About Siobhan Stobbs
Siobhan Stobbs is a User Experience Manager at YouGov, where she has worked since 2020. She has a background in social sciences and international relations, and has held various roles in business development and project management.
Work at YouGov
Siobhan Stobbs has been employed at YouGov since 2020, currently holding the position of User Experience Manager. In this role, she engages with stakeholders across marketing, finance, and legal sectors to align YouGov Direct's growth with broader business strategies. Stobbs has also previously worked as a Junior Business Development Executive and Project Executive at YouGov, contributing to the company's expansion into European markets, specifically France and Germany. She develops and manages a support team to enhance member and client experiences and collaborates with developers to implement strategic product developments.
Education and Expertise
Siobhan Stobbs studied at St Anthony's Girls Catholic School from 2006 to 2013. She then attended Durham University, where she earned a Combined Honours degree in Social Sciences, focusing on Geography and History, graduating in 2016. Following this, she completed a Master’s degree in International Relations and Affairs at Durham University in 2017. Her educational background provides a strong foundation for her expertise in user experience and business development.
Background
Before joining YouGov, Siobhan Stobbs gained experience at Durham University, where she worked as an Open Day Ambassador and a Sales Associate from 2013 to 2016. After her time at Durham, she served as an Account Executive at Creo Communications Limited for one year in 2017. Stobbs transitioned to YouGov in 2018, initially as a Junior Business Development Executive, where she began to build her career in user experience and business strategy.
Achievements
During her tenure at YouGov, Siobhan Stobbs has successfully project managed the expansion of YouGov Direct into the European markets of France and Germany. She recommends strategic product developments aimed at maintaining a low member churn rate for YouGov Direct. Her role in developing a support team and collaborating with developers has contributed to enhancing member and client experiences.