Vinay Bhola
About Vinay Bhola
Vinay Bhola is a Research Manager at YouGov, where he has worked since 2021 in New York. He has extensive experience in consumer market research, having previously held positions at Zimmerman Advertising and Winn-Dixie.
Work at YouGov
Vinay Bhola has been serving as a Research Manager at YouGov since 2021. In this role, he provides real-time insights for both US and global clients, which enhances their strategic decision-making processes. His responsibilities include collaborating with PR and Media teams to create insightful stories that are featured in media and news publications. Bhola's work involves employing various research methodologies to uncover consumer thoughts, perceptions, and need states.
Previous Experience in Market Research
Before joining YouGov, Vinay Bhola worked at Zimmerman Advertising for a total of four years in various roles. He started as a Consumer Market Research Associate from 2015 to 2016, then progressed to Associate Consumer Market Researcher from 2016 to 2018, and finally served as Senior Consumer Market Researcher from 2018 to 2020. His experience at Zimmerman Advertising allowed him to work with a diverse range of clients, including major brands like Nike, Amazon, and Twitter.
Educational Background
Vinay Bhola holds a Bachelor's degree in Accounting from Florida Atlantic University, which he completed from 2012 to 2014. He also earned a Bachelor's degree in Marketing from the same university during the same period. Prior to that, he studied at Broward College, where he achieved an Associate of Arts (A.A.) in Business Administration and Management from 2009 to 2012. This educational foundation supports his expertise in market research and consumer insights.
Skills and Specializations
Vinay Bhola specializes in uncovering consumer insights through various research methodologies. He possesses strong skills in customer relationship management and customer profiling. His expertise includes qualitative research techniques such as in-depth interviews, intercepts, and ethnographies. Additionally, he is proficient in survey programming using tools like Decipher, Survey Monkey, and Qualtrics, which enhances his ability to gather and analyze consumer data effectively.
Early Career Experience
Vinay Bhola began his career in customer service and retail management. He worked at Winn-Dixie as a Customer Service Lead from 2010 to 2014 and held the position of Inventory Control Manager during the same period. He also gained retail experience at Coach and Ross Stores, Inc. These early roles provided him with foundational skills in customer interaction and management, which have been beneficial in his research career.