William Ullstein
About William Ullstein
William Ullstein is a Commercial Director with extensive experience in the research and data analytics industry. He has held leadership roles at YouGov since 2016 and previously worked at several notable companies, including On Device Research and SPA Future Thinking.
Work at YouGov
William Ullstein has served as Commercial Director at YouGov since 2016. In this role, he has been involved in significant initiatives, including the implementation of YouGov Activate, a tool designed to enhance advertising campaigns through addressable audiences. Ullstein has contributed to the development of innovative solutions that help globally recognized brands, media owners, and agencies optimize their marketing strategies. His tenure at YouGov has coincided with a period of notable growth and innovation in the data and analytics sector.
Previous Experience in Market Research
Prior to his current position at YouGov, Ullstein held several roles in market research. He worked as Commercial Director at On Device Research for six months in 2014-2015. Before that, he was Research Director at FDS International from 2009 to 2011. Additionally, he served as Director of Account Management at YouGov from 2015 to 2016 and as Group Business Development Director at SPA Future Thinking from 2011 to 2014. His experience spans various aspects of market research and business development.
Education and Expertise
William Ullstein studied Economics at the University of Sussex from 1999 to 2002. He also attended Latymer Upper School from 1993 to 1998. His educational background has provided him with a solid foundation in economic principles, which he has applied throughout his career in market research and business development.
Leadership and Innovation
Ullstein has been a key member of YouGov's leadership team, contributing to the company's growth and innovation in data and analytics. His involvement in implementing tools like YouGov Activate demonstrates his commitment to advancing marketing strategies for clients. His work has played a role in shaping the company's approach to addressing the needs of brands and agencies in a competitive market.