Zheng Cong Goh
About Zheng Cong Goh
Zheng Cong Goh is a Client Services Executive specializing in Data Products at YouGov Asia Pacific, with a background in analytics and research across various organizations. He holds a Master of Science in Data Science from The University of Texas at Austin and has experience in client engagement, analytical reporting, and market research.
Current Role at YouGov
Zheng Cong Goh serves as a Client Services Executive (Data Products) at YouGov Asia Pacific. In this role, he has been involved in conducting multi-market projects across various Asian countries, including Singapore, Malaysia, China, Hong Kong, Thailand, Philippines, Japan, South Korea, and Taiwan. His responsibilities include generating analytical reports that provide clients with key insights to enhance brand metrics. He also engages in marketing analytics tasks such as brand performance tracking, competitive benchmarking, customer segmentation, driver analysis, and audience profiling using YouGov’s in-house data tools.
Previous Experience
Prior to his current position, Zheng Cong Goh held several roles in various organizations. He worked at Ipsos Healthcare as a Research Executive (Healthcare) from 2019 to 2020. He also interned at IQVIA in Advanced Analytics for four months in 2018. Earlier, he served as an Amgen Scholar at Kyoto University for three months in 2018 and was involved with the NTU-Investment Interactive Club as Personal Development Program Director for seven months in 2017. Additionally, he held the position of Honorary General Secretary at the same club from 2016 to 2017.
Educational Background
Zheng Cong Goh has an extensive educational background in data science and biology. He earned a Master of Science in Data Science from The University of Texas at Austin, completing his studies from 2021 to 2023. He also completed a Post Graduate Program in Data Science and Business Analytics at the Red McCombs School of Business at The University of Texas at Austin from 2020 to 2021. Prior to that, he obtained a Bachelor of Science in Biology from Nanyang Technological University, where he studied from 2015 to 2019.
Research and Academic Involvement
Zheng Cong Goh has engaged in various research and academic roles. He was a President Research Scholar at Nanyang Technological University for nine months in 2017 to 2018. He also participated as a Youth Research Scholar at A*STAR - Agency for Science, Technology and Research for three months in 2016. Additionally, he was a Visiting Undergraduate Scholar at the University of Lausanne for three months in 2017, where he worked at the Centre hospitalier universitaire vaudois (CHUV).