Victoria Chan
About Victoria Chan
Victoria Chan is the Lead Growth Marketing Manager at Yousician, where she has worked since 2021. With over 10 years of experience in digital advertising, she specializes in performance marketing and has held various roles in notable companies such as iProspect and ZenithOptimedia.
Current Role as Lead Growth Marketing Manager
Victoria Chan currently holds the position of Lead Growth Marketing Manager at Yousician, where she has been employed since 2021. In this role, she focuses on driving growth strategies and optimizing marketing efforts. Her expertise in performance marketing plays a crucial role in enhancing user acquisition and retention for the company.
Previous Experience at Yousician
Prior to her current role, Victoria Chan served as the Senior Growth Marketing Manager at Yousician from 2019 to 2021. During her tenure, she contributed to the development and execution of marketing strategies that supported the company's growth objectives. Her work involved analyzing data to inform marketing decisions and improve overall performance.
Background in Digital Marketing
Victoria Chan has over 10 years of experience in digital advertising. Her career includes positions at various companies where she specialized in areas such as Search Engine Marketing (SEM), Digital Display, Programmatic Advertising, Mobile, Paid Social, and App Store Advertising. This extensive background has equipped her with a comprehensive understanding of the digital marketing landscape.
Education and Specialized Training
Victoria Chan studied at The Hong Kong Polytechnic University, where she earned a Bachelor of Arts degree in Language Studies for the Professions. Additionally, she completed specialized training at Reforge, focusing on Growth Series and Experimentation + Testing. This education has provided her with a strong foundation in both marketing principles and data-driven decision-making.
Career Progression and Roles
Throughout her career, Victoria Chan has held several key positions in digital marketing. She worked as a Digital Executive at iProspect and Carat, a Digital Planner at ZenithOptimedia Group, and a Digital Manager at Maxus. She also served as Regional Business Director at NetBooster Asia. These roles have contributed to her expertise in performance marketing, particularly for Subscription, eCommerce, and Lead Generation sectors.