Michael Haag
About Michael Haag
Michael Haag serves as the Head of Product Marketing at YugabyteDB, where he has been instrumental in establishing the product marketing function and leading efforts in solution marketing and competitive intelligence since 2021. He has a diverse background in product marketing and alliances, having held various roles at companies like VMware, Hewlett-Packard, and Brocade.
Work at Yugabyte
Michael Haag serves as the Head of Product Marketing at YugabyteDB, a position he has held since 2021. In this role, he is responsible for establishing the Product Marketing function and building the marketing team. His responsibilities extend beyond core product marketing to include solution marketing, technical marketing, competitive intelligence, and the development of AR and PR strategies. He leads efforts to differentiate messaging and launch new product innovations, contributing to the product-market fit for Yugabyte's Database as a Service (DBaaS) offering. Haag also writes blog posts about release announcements and has authored content on YugabyteDB's native orchestration features for disaster recovery.
Previous Experience at VMware
Before joining Yugabyte, Michael Haag worked at VMware in various roles from 2015 to 2021. He served as the Director of Product Marketing for Cloud Software from 2018 to 2021, and prior to that, he was the Product Line Marketing Manager for Storage from 2015 to 2016. Additionally, he was the Group Manager for Product Marketing in Hyper-Converged Infrastructure (HCI) and Storage from 2016 to 2018. His tenure at VMware allowed him to gain extensive experience in product marketing within the cloud software sector.
Career Background in Technology
Michael Haag has a diverse background in technology and product marketing. He has held positions at several companies, including Hewlett-Packard, where he worked as a Senior Alliance Manager in the HP Storage Division and as Manager of Worldwide Solutions Marketing and Alliances. He also worked at 3PAR and National Instruments, where he held roles focused on product marketing. His career spans over a decade in the technology sector, emphasizing strategic alliances and product marketing.
Education and Expertise
Michael Haag holds a Master’s degree in Electrical Engineering from Rice University, which he completed in 2003. He also earned a Bachelor of Science in Electrical Engineering from the same institution in 2002. Additionally, he studied at Stanford University, where he achieved a certificate in Innovation and Entrepreneurship between 2014 and 2015. His educational background provides a strong foundation for his expertise in product marketing and technology.
Content Strategy and Lead Generation
In his professional roles, Michael Haag has been responsible for creating comprehensive content strategies aimed at lead generation. His experience includes building solutions and vertical-specific content for marketing campaigns. This focus on content strategy has been a significant aspect of his work, particularly during his time at VMware and now at Yugabyte, where he continues to develop targeted marketing initiatives.